About the Logo


The LAURA FLOOK Insignia was created and designed for my fledgling business in 2010 by Brian A. Williams. 

A personalized tribute to THE CADUCEUS,
with scissors, sewing needle, thread and initials seamlessly integrated within.
THE CADUCEUS is a herald’s staff 
carried by Greek god Hermes (and his Roman equivalent, Mercury) . 
God of communication and boundaries (dividing life and death).
An escort of spirits to the underworld and deliverer of dreams to mortals, Hermes was the middleman between earthlings and the divine.
The entwined serpents of the caduceus are believed by many to represent the opposition of life and death.
With its power to revive the dead and settle disputes, the caduceus remains a powerful symbol of peace and immortality.
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