Who / What is Laura Flook?

WHO?

As a wayward teenager in NYC, I did not have the means to afford fine apparel - nor the desire to squander my tender earnings on quality and originality-starved fast-fashions. Not possessing sewing skills at the time, I used safety pins and fabric glue to tailor, modify and embellish clothing I bought from Salvation Army. 

 

An amusing sequence of events led me to enroll in “Undertaker School”. At the age of 20, I graduated from American Academy McAllister Institute of Funeral Service in New York. Funeral home employment followed.

Admittedly, the evolution of my unforeseen fate into fashion design from funeral service has been an unconventional one, but the applicable overlap between the two careers is quite substantial. 

For Instance

• In depth familiarity with ‘Anatomy’ is crucial when designing clothes for the human body. 

•‘Restorative Art’ and ‘Cosmetology’ are all about color, symmetry, sculpture and beautification. 

• ‘Dressing and Casketing’ essentially entail the responsibilities of a fashion stylist (only my “models” were dead). 

• Moreover, suturing up the bodies I embalmed was fundamentally how I learned to sew.

Indeed, as a mortician, I also wore the proverbial hats of designer, seamstress, stylist, makeup artist, and coiffeur.

A circumstantial detour into fashion modeling ironically cascaded after my boss at one funeral home very delicately informed me that I “look like shit”… “like one of our clients”.

Through castings, fittings, editorial, look-book, showroom, runway and TV work - in addition to daily communications with my agency and all the trade professionals in between- I received an invaluable front row seat with interactive back stage access to the fashion industry in motion.

Since 2007, I’ve been independently studying what now tallies up to over 100 books - all focusing on specific concentrations of clothing construction. Together with innumerable hours of practice and prototyping, I was propelled to create and release my first line of dresses in 2010. 

WHAT?

Laura Flook is a continuously evolving collection of clothing, accessories, jewelry and other creatures incarnate.

Extracting influence from life, death, deviation, beauty and imagination, I continue to incorporate my theatre of senses (past, present and particular)- as well as my love for film, literature, music and art into every creation.

 

 

 

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